The First 3D Animation Series in the Gulf

Freej is the title of the upcoming Arabic 3D animated series to be aired on Dubai TV starting Ramadhan 2006. Freej means ‘Neighbourhood’ in the Khaleeji dialect and would tell the comic story of four old ladies living in a small traditional neighbourhood in the outskirts of the city of Dubai.

What makes Freej so special is the fact that it is the first 3D animated series to be created by an Emarati national and is now being supported by Dubai Media City and the Sheikh Mohammed Establishment for Young Entrepreneurs in terms of financial, business and strategic support.

The creator of Freej, Mohammed Harib majored in General Arts and Animation at North Eastern University in Boston, M.A, USA. He was employed at Dubai Technology and Media Free Zone until he took a one year leave earlier this year to dedicate all his time to the creation of Freej through his newly created production company Lammtara Pictures.

In addition to being the managing director of Lammtara Pictures and the director of Freej, Mohammed is also a professional photographer, web designer, cartoonist and had also made several attempts at writing poetry and literature in addition to modeling as well. His portfolio includes the creationg of the brand identity of Dubai International Film Festival.

The first season of Freej will air as 15 episodes over the holy month of Ramadhan, an extra 16th episode will be included as a bonus in the DVD release that is expected to come out after the conclusion of season one. Freej will feature more than 15 popular Arabic media personalities yet to be announced.

Mohammed is currently in constant travel between the UAE and India, as the audio is recorded in one country and the video is being created in another. Freej merchandise is already on sale in Dubai and several press releases have been held at several events to promote the upcoming series.

Freej would be a unique adventure to the audience as it brings forth the cultural national identity back to the screen, the success of Freej should also set an example to other artists and creators to take their little dreams more seriously as we now witness what we hope to be the rise of the Arabic animation industry.

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