MDA Visits!

Nov 6, 2013 — MDA visits! Sparky Animation was humbled by the visit of MDA’s delegates, together with CEO, Ms Koh Lin-Net. MDA gained a better insight into Singapore’s Animation industry, in hopes to render support.

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Doc McStuffins

Check out the article written by Brown Bag Film’s Animation Director, Shane Collins.

Here, he describes the experience of working on the animation of this hit TV series, with Sparky Animation.

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Sparky Animation moves!

Sparky Animation has recently re-located to 12 Harper Road. A bigger and brighter space for all to come together as one.

We look forward to a blissful and successful journey in our new office.


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Sparky Animation opens its doors in Malaysia!

Sparky Animation is thrilled to announce the set up of a new subsidiary company in Subang Jaya, Malaysia by March 2014.

Sparky Animation (Malaysia) Sdn. Bhd, will be located at the following address:
Suites B-6-1 to 8, Sky Park, One City,
Jalan USJ 25/1A, 47650 Subang Jaya,
Selangor, Malaysia.

The new modernistic space is also home to a mega shopping mall, hotel, fitness centre, restaurants and cinemas, which is conveniently located near airports and major highways. The landmark is also just a 25 minute drive from all major destinations, including Kuala Lumpur City Centre.

By July 2014, the studio would amount to 14,579 sq.ft, with a targeted manpower strength of 120 by December 2014.

Interested applicants may apply via the following address:


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Business Development Manager

As a Business Development Manager, you play a critical role in leading and driving the company’s financial growth. Your mission is to improve the company’s market position, increase the company’s bottom line, attract and pursue new clients as well as identify, analyze, recommend and execute value creation opportunities (such as a new revenue stream, a new market and/or new business venture or tie-up). Leveraging on your extensive experience and knowledge of the Animation Industry, your responsibility ranges from identifying the likely selling points of a project, ascertain the potential of  properties, create new revenue streams while expanding the market of existing properties through innovative marketing strategies, tapping into the expertise or tie-up with business partner(s) or exploitation of the changing trends, etc, while developing strategic plans and sales strategies to undertake, negotiate and close those business deals.

 Roles and Responsibilities:

  • Establish business development strategies and long-term plans to expand the company’s market shares, business revenue and company’s client portfolio in the Animation Industry, with primary focus on service-for-hire contracts, co-production projects, identification of potentially lucrative properties and establishment of new business ventures (such as Joint-Venture) including acquisition of, or merger with another company.
  • Be responsible to administer and execute business development strategies in order to prospect for sales leads and solicit for new accounts. Professionally pursue these sales leads and translate them into sales.
  • Oversee and manage the full sales cycle from identifying prospective business opportunities, liaising with stakeholders, driving the negotiation, closing the deal to administrative processes (such as invoicing, payment tracking, etc), and works in conjunction with the operations team to ensure implementation of operational delivery processes.
  • Manage customer accounts and build relationships and rapport with key decision makers within customer base, while continually build and develop new business opportunities.
  • Discuss annual targets and business strategies with the management team, through appraisal of the developments and trends in the Animation Industry.
  • Prepare sales status reports, such as reports on sales forecasts, sales leads and projects, including activity reports with respect to deal closings, follow-up and achievement of goals made or sales targets.


  • The candidate should ideally possess a good Bachelor’s Degree in Marketing, Business Administration or any relevant field with more than 5 years of experience in Sales and Marketing preferably with proven track-record in a similar role in the Media Industry.
  • It is essential that the candidate has prior international work experience and has a network and access to key executives in multi-national corporations.
  • Possess engaging and highly effective inter-personal skills that cultivate and grow lasting business relationships both internally and externally, with a strong grasp of the English language (both written and verbal) and one other major commercial language as the Animation Industry players are universal.
  • He/she must be people-centric, result oriented and have the ability to take ownership and set personal goals and priorities
  • Must be a self starter, highly motivated, possess strong negotiation skills, good business acumen and the ability to respond and react effectively when under pressure.
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Licensing and Merchandising Manager

He/she is accountable for delivering license sales or revenues from program distribution and royalties to character licensing and merchandising, and assuring that all licensed products meet the level of quality as demanded by the Sparky Animation Brand. He/she is responsible for negotiating the distribution, agency or license agreements, and any changes thereon. On a daily basis, the Licensing Manager works closely with the Licensing and Merchandising Team, marketing, design, development and creative teams, to assure full implementation of Sparky’s L&M Strategies.

Roles and Responsibilities:
The candidate will be responsible for achieving sales target for license sales from program distribution and royalties for licensing and merchandising (L&M) business and ensure profitable growth. You will ensure all licensed products meet the quality standard and responsible for negotiating the distribution, agency or license agreement. Working closely with the L&M team in marketing, design, development and creative department, you will manage and implement Sparky’s L&M Strategies.

  • Develop and implement Company’s Marketing and Communication strategies including Intellectual Properties for L&M business.
  • Optimize revenue generation from a portfolio of Intellectual Properties to meet or exceed revenue plan and assure compliance with all contractual obligations from distributors, agents, and licensees.
  • Define licensing scope and costing, in-line with company’s corporate strategy relative to new revenue models, opportunities, and new business segments, collaboration with vertical markets, and initiate the development of contracting process from drafting of legal agreements, reviewing of the terms, to final approval and signatures.
  • Manage and integrate efficiently, the application of policy and processes into and across L&M business unit
  • Establish and maintain strategic relationships with senior managers and external partners, distributors, agents, and licensees to develop and manage activities and promotion to achieve company’s objectives.
  • A focal contact person for Accounting, you will be responsible to implement and manage post transactions sales and license fee payment, track and record all sources of revenue.


  • Degree in Marketing, Communications, Sales, or any related field.
  • Minimum of 5 years’ experience in licensing, marketing, or related business.
  • Prior experience in negotiating legal contracts and other legal documents.
  • Strong working knowledge and understanding of license agreements.
  • Excellent communication skills in digital presentations.
  • Experience in strategic business planning, development and execution.
  • Ability to operate and lead a fast paced environment.
  • Passionate about animation entertainment.
  • Strong creative instincts and understanding of the media industry.
  • Strong leadership skills and ability to lead a licensing and merchandising team.
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