Sparky Animation branches out to complete its full circle of animation production by having an in-house team of merchandising and licensing.

Looking to steer the newly created department of Business Development, Merchandising and Licensing is Mr Edwin Khoo Phui Yong. As the Vice President of Merchandising, Licensing and Business Development, Mr Edwin Khoo will spearhead the exploitation of in-house Intellectual Properties rights namely Mr Moon, Dinosaur Train and Jack as well as look into acquiring other potential character brands for the purpose of worldwide merchandising and licensing.