Business Development Manager

As a Business Development Manager, you play a critical role in leading and driving the company’s financial growth. Your mission is to improve the company’s market position, increase the company’s bottom line, attract and pursue new clients as well as identify, analyze, recommend and execute value creation opportunities (such as a new revenue stream, a new market and/or new business venture or tie-up). Leveraging on your extensive experience and knowledge of the Animation Industry, your responsibility ranges from identifying the likely selling points of a project, ascertain the potential of  properties, create new revenue streams while expanding the market of existing properties through innovative marketing strategies, tapping into the expertise or tie-up with business partner(s) or exploitation of the changing trends, etc, while developing strategic plans and sales strategies to undertake, negotiate and close those business deals.

 Roles and Responsibilities:

  • Establish business development strategies and long-term plans to expand the company’s market shares, business revenue and company’s client portfolio in the Animation Industry, with primary focus on service-for-hire contracts, co-production projects, identification of potentially lucrative properties and establishment of new business ventures (such as Joint-Venture) including acquisition of, or merger with another company.
  • Be responsible to administer and execute business development strategies in order to prospect for sales leads and solicit for new accounts. Professionally pursue these sales leads and translate them into sales.
  • Oversee and manage the full sales cycle from identifying prospective business opportunities, liaising with stakeholders, driving the negotiation, closing the deal to administrative processes (such as invoicing, payment tracking, etc), and works in conjunction with the operations team to ensure implementation of operational delivery processes.
  • Manage customer accounts and build relationships and rapport with key decision makers within customer base, while continually build and develop new business opportunities.
  • Discuss annual targets and business strategies with the management team, through appraisal of the developments and trends in the Animation Industry.
  • Prepare sales status reports, such as reports on sales forecasts, sales leads and projects, including activity reports with respect to deal closings, follow-up and achievement of goals made or sales targets.


  • The candidate should ideally possess a good Bachelor’s Degree in Marketing, Business Administration or any relevant field with more than 5 years of experience in Sales and Marketing preferably with proven track-record in a similar role in the Media Industry.
  • It is essential that the candidate has prior international work experience and has a network and access to key executives in multi-national corporations.
  • Possess engaging and highly effective inter-personal skills that cultivate and grow lasting business relationships both internally and externally, with a strong grasp of the English language (both written and verbal) and one other major commercial language as the Animation Industry players are universal.
  • He/she must be people-centric, result oriented and have the ability to take ownership and set personal goals and priorities
  • Must be a self starter, highly motivated, possess strong negotiation skills, good business acumen and the ability to respond and react effectively when under pressure.
Posted in News
Licensing and Merchandising Manager

He/she is accountable for delivering license sales or revenues from program distribution and royalties to character licensing and merchandising, and assuring that all licensed products meet the level of quality as demanded by the Sparky Animation Brand. He/she is responsible for negotiating the distribution, agency or license agreements, and any changes thereon. On a daily basis, the Licensing Manager works closely with the Licensing and Merchandising Team, marketing, design, development and creative teams, to assure full implementation of Sparky’s L&M Strategies.

Roles and Responsibilities:
The candidate will be responsible for achieving sales target for license sales from program distribution and royalties for licensing and merchandising (L&M) business and ensure profitable growth. You will ensure all licensed products meet the quality standard and responsible for negotiating the distribution, agency or license agreement. Working closely with the L&M team in marketing, design, development and creative department, you will manage and implement Sparky’s L&M Strategies.

  • Develop and implement Company’s Marketing and Communication strategies including Intellectual Properties for L&M business.
  • Optimize revenue generation from a portfolio of Intellectual Properties to meet or exceed revenue plan and assure compliance with all contractual obligations from distributors, agents, and licensees.
  • Define licensing scope and costing, in-line with company’s corporate strategy relative to new revenue models, opportunities, and new business segments, collaboration with vertical markets, and initiate the development of contracting process from drafting of legal agreements, reviewing of the terms, to final approval and signatures.
  • Manage and integrate efficiently, the application of policy and processes into and across L&M business unit
  • Establish and maintain strategic relationships with senior managers and external partners, distributors, agents, and licensees to develop and manage activities and promotion to achieve company’s objectives.
  • A focal contact person for Accounting, you will be responsible to implement and manage post transactions sales and license fee payment, track and record all sources of revenue.


  • Degree in Marketing, Communications, Sales, or any related field.
  • Minimum of 5 years’ experience in licensing, marketing, or related business.
  • Prior experience in negotiating legal contracts and other legal documents.
  • Strong working knowledge and understanding of license agreements.
  • Excellent communication skills in digital presentations.
  • Experience in strategic business planning, development and execution.
  • Ability to operate and lead a fast paced environment.
  • Passionate about animation entertainment.
  • Strong creative instincts and understanding of the media industry.
  • Strong leadership skills and ability to lead a licensing and merchandising team.
Posted in News
Licensing and Merchandising Director

The Licensing and Merchandising Director is a strategic global marketer to drive Sparky’s vision of global programme distribution on all of the company’s intellectual properties, (i.e. TV series, movies, etc.) to commercialize these assets/properties and create Sparky’s personalized brand worldwide.  He/she will define and execute marketing initiatives and in conjunction with the objectives set for global distribution, the Director will build a cohesive and actionable global Marketing Plan for Sparky’s Assets/Properties, leveraging on the best practices of the industry around the world. Partnering with internal and external resources, he/she is to develop and execute integrated programs and drive the development of a compelling, cohesive Licensing and Merchandising Campaign that would enhance and grow the excitement of Sparky’s Intellectual Properties around the globe.

Roles and Responsibilities:

  • Reporting to the CEO of Sparky Animation, the Licensing and Merchandising Director will also work closely with other senior executives (i.e. L & M Managers, Marketing Manager, Creative Development & Design, etc.) in the overall implementation of the L&M strategy of Sparky.
  • Negotiate and secure licensing deals encompassing all aspects of Sparky’s Intellectual Properties on programme distribution, merchandising, and character licensing across all territories.
  • Work with regional and global intellectual properties and/or programme distribution networks and to pro-actively manage/protect Sparky’s intellectual properties.
  • Work closely with L&M Managers, to identify potential licensees, and to assist them in deal structuring and in determining the license scope.
  • Identify and perform analytics related to sales trends, category performance, working capital (payables, receivables & inventory) for both on site operations and online sales.
  • Oversea the L&M Department/Division of Sparky, and establish departmental KPIs, metric targets and benchmarks for analyzing performance and advice on visual merchandising strategies, merchandise assortment and promotional efforts.
  • Actively manage and seek out incremental revenue opportunities.
  • Manage partnerships with Broadcasters, oversee and evaluate the Company’s worldwide operations in terms of revenue commitments, opening of new markets and expansion of product categories of existing channels.
  • Coordinate with key internal departments/divisions in planning and execution of global marketing strategies. (i.e. Finance and Accounting, Creative Department, Production, Marketing, etc. )
  • Manage multiple projects from beginning to end and be able meet deadlines.
  • Deliver revenue and other financial targets for the year.


  • A Degree in Marketing, Advertising or any related field. An MBA or advanced degree is highly desirable.
  • Excellent leadership and team building/management skills.
  • Expertise in planning, prioritizing, and goal setting including the ability to manage multiple projects, determine project urgency and create detailed action plans.
  • Capable of shaping a clear strategic vision with the ability to provide clear and concise directions/feedback to external and internal stakeholders as well as the ability to influence others.
  • Must be a seasoned and strategic business executive with proven track record in the following areas:
  • Experience in marketing organizations with an in-depth working knowledge of the global consumer and/or entertainment landscape and a successful record of delivering programs that meet or exceed corporate revenue goals.
  • 8+ years of brand strategy/marketing experiences preferably in supporting a global brand or property.
  • Experience in managing a portfolio of intellectual properties and in developing comprehensive merchandising and intellectual property character licensing initiatives.
  • Experience in program licensing projects with broadcasters and/or TV networks.
Posted in News
Junior Administrative Officer

Roles and Responsibilities

  • To serve as customer support in manning the main hotline. To follow up on all requests pertaining to telephone inquiries.
  • To serve as a public relations executive for meet and greet sessions in the office. To attend to any visitor and handle their respective needs appropriately.
  • Receive, sort and distribute incoming mail, incoming courier and/or delivery items to the appropriate addressee or department. Coordinate and attend to outgoing mail, parcel(s), document(s), and/or other item(s) for both local and overseas dispatch. To handle all logistics matters responsibly and diligently.
  • Perform other general clerical duties such as photocopying, scanning, faxing and filing.
  • Coordinate the booking schedule of the meeting room.
  • Making travel reservations, i.e. booking of air ticket, hotel and visa application (if necessary)
  • Assist in coordination of office function and special event(s) such as Licensing & Merchandising promotional activities.
  • To provide support to the Animation Production unit in matters pertaining to logistics.


  • You should possess at least an “O” level certificate or equivalent, with at least three (3) years’ of work experiences in general office responsibilities.
  • You should be Bi-Lingual in English and Mandarin (both written and oral), to communicate with our counter-parts, and be an articulate and a good communicator
  • Possess the ability to multi-task and prioritize tasks with great planning skills.
  • Possess the ability to operate standard office equipment, including computers, telephone system, typewriter, calculator, photocopy machine and facsimile machine.
  • Must be able to follow oral and written instructions.
  • Meticulous, organized, methodical and thorough when executing tasks.
  • Self-motivated, friendly and helpful.
  • The diversity of the responsibilities requires you to be a well rounder and a team player.


Posted in News
Senior Administrative Officer

Roles and Responsibilities

  • Supervise the Junior Administrative Officer.
  • Coordinate on approved advertisement requirements with the relevant executive prior to placing the advertisement. For walk-in interviews, coordinate all the necessary arrangements to conduct the interview between potential candidate(s) and the relevant executive.
  • Conduct orientation tours for new staff and assist the Human Resource Department in carrying out the Staff Orientation Program. Arrange and carry out the necessary arrangements and procedures pertaining to joining of new staff.
  • Prepare, keep, update and maintain various reports such as staff leave record, periodical record of latecomers and absentees, Notice on Staff Addition/Amendment/Termination on Group Insurance, etc.
  • Liaise with the staff pertaining to annual leave issues such as providing information on the status of their leave application, respond to staff queries, etc. Perform periodical checks on staff leave record to ensure compliance to HR policies and guidelines.
  • Research and obtain quotations on the price of office supplies, contractors, etc. prior to purchase commitments.
  • Arrange for repair and maintenance of office equipment, air-conditioner, etc. Keep, update and maintain records of such visits.
  • To provide support to the Animation Production Unit in matters pertaining to logistics.
  • Assist in special events, such as Licensing & Merchandising promotion activities, company’s staff functions, company’s public relations activities, etc.
  • Set up accommodation and entertainment arrangements for company’s visitor(s).


  •  You should possess at least a Diploma in Business Administration or Mass Communication, Secretarial Diploma or other related fields, with at least 3-years of relevant working experiences.
  • You should be Bi-Lingual in English and Mandarin (both written and oral), to communicate with our counter-parts, and be an articulate and a good communicator
  • Possess the ability to communicate effectively, good writing, analytical and problem solving skills.
  • Possess the ability to multi-task and prioritize tasks with great planning skills.
  • Meticulous, well organized, methodical and thorough in executing your tasks.
  • Self-motivated, friendly and helpful.
  • The diversity of the responsibilities requires you to be a well rounder and a team player.


Posted in News
Setting a trail for the Black Dragons

Sparky’s investor, Frenz Holdings which is home to Frenz United Football Club, is currently holding an International tournament in Malaysia, which featured a prelude match with Liverpool FC U-17.

Sparky Animation lent its creative hands to a trailer for the Black Dragons which will be featured during the Live telecast of the matches.

From 11th until 26th January 2014, Frenz United FC, together with Frenz United Football Academy and Football Association of Malaysia (FAM), proudly present the second Frenz International Cup 2014 (teams with players under 16 years old). Frenz International Cup is one of the major tournaments organized by Frenz United FC primarily to promote the continued development of young athletes as it relates to the fundamentals of football, sportsmanship, and athletic competition.

Posted in News